FBA agency guide to amazon’s brand referral bonus program
As an Amazon FBA agency, staying updated on Amazon's latest programs and incentives is crucial for maximising your clients' success. One such program that has gained significant attention is the Brand Referral Bonus Program. The Brand Referral Bonus Program is designed to reward brand owners for driving external traffic to their Amazon listings. This initiative encourages brands to expand their marketing efforts beyond Amazon's platform, increasing sales and brand awareness.
When a brand drives traffic from external sources to their Amazon storefront or product listings, and those visits result in sales within 14 days, Amazon provides a bonus. This bonus is calculated as a percentage of the total product sales (excluding shipping and gift wrap charges) generated from the referred tr...