There is research or survey done by many enthusiasts to know about the selection process of Amazon retail for advertisers Certification. Not only the selection but also the winning strategy in the survey of this poll was done over a five-month period earlier this year. This involved contacting over 1,000 media outlets and blogs via phone or email. 550 publications who offer sponsored article units responded to the outreach. The data was collected in an unbiased manner, and a representative sample group was included in the study. We gathered information from well-known magazines, a single blog, and everything in between.
The following criteria were used to classify publications on Amazon retail for advertisers Certification process:
- More than five writers/contributors/columnists contribute to the content, and:
- Traditional display advertising is already in use on the website (e.g., banner ads)
- Everything that didn’t match the aforementioned requirements was labeled as a blog.
Regardless of other pricing criteria, each price gathered in the study was the least amount for getting a sponsored piece published. The 550 publishers offered a total of 16 justifications to justify their judgment structure
- A sponsored article’s word count is the total amount of words in the article.
- The length of time a typical reader spends on a web page is referred to as user time on page.
- Lead capture: Many publishers charge per-lead for providing links to gated assets.
- Impressions per minute (CPM): Based on historical data, the cost per thousand impressions
- Time and effort are required from the editorial team of the journal.
- Website traffic on a monthly basis
- When a publisher runs many media outlets, PageRank is frequently used to explain relative pricing.
- When a publisher owns many publications, Domain Authority is frequently used to explain relative pricing.
- Page level engagement is a statistic that measures how far users scroll down a page and how long they spend reading a specific article.
- Social media advertising is frequently an extra add-on that raises the price (may come as part of a package deal)
- Email advertising is frequently an optional add-on that raises the price (may come as part of a package deal)
- Display advertising is frequently an optional add-on that raises the price (may come as part of a package deal)
- The total number of articles is: When you buy sponsored articles, how many do you buy at a time?
- Time of visibility: The length of time an article remains on the web.
- Verticals: Some verticals are more expensive than others in huge periodicals that cover multiple verticals or topic areas.
- Pay-per-click (PPC): A statistic for measuring engagement that is based on the number of click through to a certain landing page.
These are all based on some surveys. May be this are not quietly exact but there have been a chance of having such a structure as many people indicates the same things. Amazon retail for advertisers Certification is a lengthy process and they also does not reveal what will be there process for checking the best one. Thus it is a glimpse of different criteria to be followed .