Friday, June 21

How Do You Do Illustration in Advertising?


Creating an illustration for advertising campaigns can be an effective and engaging way to communicate a message or story. 

It is a powerful visual element that can help evoke emotion in viewers and draw attention to key points. 

It can also be used to create a sense of familiarity or provide an educational element in advertising materials. 

Leading illustration companies like Astound hire the finest illustrators and offer illustration services to advertising companies and book publishers.

This article will explore how to do an illustration for advertising purposes and discuss some tips and tricks for making the most out of your artwork. 


Understand the Advertiser’s Objective

Before starting your illustration, it is essential to understand the advertiser’s goals. This will help you to create an illustration that meets their needs and resonates with the target audience. Consider what the advertiser wants to communicate and how they want to communicate it.

Brainstorm Ideas

Once you understand the advertiser’s objectives, come up with ideas for your illustration. Sketch out some rough drafts of potential illustrations and consider how to best portray the message in an engaging way.

Choose a Style

Once you have some ideas for your illustration, decide on a style for it. Consider what type of visual elements will be used, the color palette, and any other stylistic elements that will give your illustration its own unique look.

Create the Illustration

Now that you have an idea of what type of illustration you want to create, it is time to start bringing your ideas to life. Use the sketching and design tools at your disposal to bring your artwork to life. You can use software such as Adobe Photoshop.

Finalize the Illustration

Once your illustration is complete, review it to make sure it meets the advertiser’s objectives. Make any changes or adjustments that may be necessary before showing the final version of your artwork to the advertiser.

Steps You Need To Take To Ensure Your Work Is up to Standard

When creating illustrations for advertising campaigns, there are a few steps you should take to ensure your work meets the standards of professional graphic design. Here are some tips:

  • Research the target audience and understand their needs. This will help guide your artwork in the right direction.
  • Consider how to make your illustration unique and engaging while still being appropriate for the target audience.
  • Use high-quality materials and tools to ensure your artwork looks professional.
  • Don’t be afraid to experiment with different colors, shapes, textures, etc. This can help make your illustration stand out from the competition.
  • Proofread your artwork before submitting it to the advertiser.

Types of Illustrations for Advertising

There are a variety of different types of illustrations you can use for advertising purposes. Here are some examples:

  • Cartoon illustrations – These are great for conveying humorous messages and adding a lighthearted element to an ad.
  • Realistic illustrations – These can be used to illustrate more serious concepts or stories in a compelling way.
  • Vector illustrations – These are ideal for creating bold and eye-catching visuals that can be used to make an impact in advertising materials.
  • Abstract illustrations – These work well as background elements or to illustrate complex concepts in a creative way.
  • Infographics –  These are great for providing educational or informative content in an easy-to-understand visual format.
  • Character designs – This can be used to create a sense of familiarity with viewers and help bring an advert to life. 


Creating an illustration for advertising campaigns can be a rewarding task and can help you stand out in the ad industry. With some careful planning and creative thinking, you can create an illustration that effectively communicates the advertiser’s message and resonates with viewers. Use the tips outlined in this article to help you create a successful illustration for your next advertising campaign.